Here's a TV and print campaign we did with TBWA and French visual artists Pleix for the launch of the Nissan Teana in Russia. The Teana is an understated alternative to flashy European cars like Mercedes and Audi. What Nissan really wanted to communicate was the car's class leading interior luxury without sounding boastful. Luckily in Russian the phrase "to turn oneself inside out", also means to show off. Armed with that line the visuals practically took care of themselves.